Improved efficiency to order
Conrad, a provider of technology for the B2B and private client sector, uses the tangro OM solution to process its incoming offline customer orders in an automated manner. This new approach has made order entry faster, simpler and more cost-effective.
tangro OM is embedded in SAP and therefore permits high levels of efficiency at both the frontend and backend. At the frontend, because the user interface is the same as the SAP GUI and users therefore know instantly how to navigate their way around. And at the backend, because the system doesn't need an upstream workstation and access SAP master and transaction data directly. "We opted for tangro because all the interpretation and order processing takes place on one workstation. Any change made to the customer master data is included in the order right away," explains Robert Scheuchenpflug, Director of ERP Systems and deputy IT area manager. With other systems, updates would have to be run permanently to keep address changes up-to-date at all times, for example," he adds. "We wanted to avoid all that toing and froing with data."
As one of the leading omni-channel providers of technology for the B2B and private client sector, Conrad has to handle huge amounts of data: its database includes around 30 million items of customer data and more than one million items. Effective handling of such volumes of data was another requirement of the automation solution. Since its software has an open design, this is another area in which tangro shines through. The SAP experts at Conrad were therefore able to work hand in hand with tangro's developers to integrate all requirements. "tangro's user exits provide a lot of flexibility for enhancements. We were able to latch onto these defined points in order to link up our own, high-performance algorithms. We wouldn't have even considered a rigid system."
IndustryDistributor of electronic products
Volume of documents960,000 incoming orders/year