tangro OM at Conrad

Conrad, a provider of technology for the B2B and private client sector, uses the tangro OM solution to process its incoming offline customer orders in an automated manner. This new approach has made order entry faster, simpler and more cost-effective.

tangro OM was precisely the software they had envisaged for the automated processing of customer orders: a system, which is embedded in SAP and therefore permits high levels of efficiency at both the frontend and backend. At the frontend, because the user interface is the same as the SAP GUI and users therefore know instantly how to navigate their way around. And at the backend, because the system doesn't need an upstream workstation and access SAP master and transaction data directly.

"We opted for tangro because all the interpretation and order processing takes place on one workstation. Any change made to the customer master data is included in the order right away," explains Robert Scheuchenpflug, Director of ERP Systems and deputy IT area manager. With other systems, updates would have to be run permanently to keep address changes up-to-date at all times, for example," he adds. "We wanted to avoid all that toing and froing with data."

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